Understanding Google Product Search Changes

In an effort to improve the way searchers find products whilst shopping online, Google has made crucial changes to their product feed specification and policies which will affect all merchants. Changes comes into effect from September 22nd 2011 and will affect merchant in the UK, US, Germany and France. Merchants who do not comply with the new requirements might be suspended.

We have successfully implemented these changes for our clients on variety of ecommerce platforms including Magento before the changes came into action. If you’re interested in our services do not hesitate to contact our ecommerce web developers for more information.

Google Product Feed Specification

As a part of the changes Google has retired a number of attributes, including: quantity, feature, manufacturer, genre, featured product, year, author and edition. You can still use these attributes in your feed but it won’t be used in Google Product Search.

Basic attributes now required

ID – the “id” attribute is the alphanumeric characters for your product.

Title – the “title” attribute is the name of your product.

Description – the “description” attribute is the product description.

Image Attributes: – All merchants are now require to supply an image of their products using the “image ink” attribute. Images with company logos or no available image is not allowed.

Google Product Category:- All merchants are required to specify the category of their products as specified in their taxonomy. The “google product category” attribute is required if your product falls in any of the following 7 categories:-

  • Apparel & Accessories > Clothing
  • Apparel & Accessories > Shoes
  • Apparel & Accessories
  • Media > Books
  • Media > DVDs & Movies
  • Media > Music
  • Software > Video Game Software

Product type – the “product type” attribute contains the category according to the taxonomy.

Link – the “link” attribute contains a link to your product page.

Condition – the “condition” attribute is require to state whether your item is ‘new’, ‘used’ or ‘refurbished’.

For more in-depth information on Google product feed visit Changes to Google Product Search Documentation page by Google.


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