The Mission of Search Engines

The use of search engines has become incorporated into every facet of our technological advanced society. There are more than 12 million searches being performed each month, with over 400 million web searches performed every day.

Google own the largest share of the worldwide search market with around 65% of the market share, with other search engines such as Bing and Yahoo way behind. Google doesn’t hold total dominance in all countries of the world, for example Baidu in China and Yandex in Russia.

With the use of search engine users can obtain information in a matter of seconds, this makes a change from 20 years ago would require a trip to a library which could take up to 2 hours. With the use of search people can conduct shopping, online banking, get the latest news and socialise with a large network friends and family members.

Search engines generate revenue primarily through paid search advertising. The majority of revenue comes from cost per click (CPC) or pay per click (PPC) model.

A search engine has four major functions; these are crawling, building and index, calculating relevancy and ranking and serving results.

Search engine users are free to choose any of the multitudes of search engines available on the web to find what they are seeking; the burden is on the search engine to delivery fast, relevant and a fresh user search experience. Search engines accomplish this by being perceived as having the most relevant results and delivering the fastest, as users will only use search engine that will present the answers as they want in the least amount of time.

To be the best, search engine providers invest a large amount time, energy and money to improve speed and relevance of results. This includes performing studies of user responses to their search results, acquiring new technologies, comparing results from their competitor, tracking user interaction with the interface and conducting marketing campaigns.

A search engine’s success depends on the greatly on the relevance of their search results, so manipulation of search ranking with irrelevant (spam) information is severely dealt with. All major search engines employ a team of search engineers whose primary roles are to combat spam.

Our search team at Textmimedia understand the workings behind the major search engines, this is vital when performing SEO Services

Hanif

I'm a fun loving creative individual who is currently the Internet Marketing Manager at Textmimedia. My knowledge and expertise are in Internet Marketing which includes SEO, PPC, Social Media Marketing. I like:Music, Movies, Arsenal FC, Football I dislike: Haters, Greed, Spurs